I've treated four or five clients since qualifying. The strangest thing is getting used to asking for money. Setting an appropriate fee was the first challenge. I didn't want to sell myself short, but I didn't want to be seen as too expensive either. I decided that the best solution was to set a fee and then discount it. That way I hope that my clients will feel like they are getting a good deal and I get to earn some money.
The next piece of the puzzle is where to practice. Currently I'm working mainly from home. That's okay, but I need a better space from which to do this. The plan is a nice log cabin in the garden for home based work, but I need to build a client base so I've been looking at treatment rooms in gyms.
One opportunity that I hadn't thought about was advertising in local sports club programmes. I work as a volunteer therapist at a local rugby club, and they offered to put a free ad in the match day programme. So far I haven't found another local team that has a programme, but I'll keep looking, it may be a reasonably priced way to advertise.
Of course the best advertising comes from satisfied clients, so let's hope my few clients so far fall into that category!
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